This May, BSN SPORTS is proudly participating in Mental Health Awareness Month through Varsity Brand’s The Collective initiative. As an organization that strives to support all athletes, we want to make sure they have the resources they need to take care of their mental health. By joining The Collective, we are committed to raising awareness about mental health and providing support to those who may be struggling. We believe that taking steps towards better mental health is essential for athletes to reach their full potential on and off the field.

What is The Collective?

The Collective is an initiative started by Varsity Brands with the mission of promoting mental health support and well-being in student-athletes. It was created to help initiate, promote, and empower athletes, coaches, parents, and administrators to transform conversations about mental health. The Collective is taking action and letting people talk about how mental health is an important part of being a successful student-athlete.

BSN SPORTS is dedicated to helping athletes perform their best and believes that prioritizing mental health is an essential part of that mission. By joining The Collective, BSN SPORTS is showing its commitment to making sure athletes are supported on and off the court or field.

The Collective Resources

The Collective offers members a wide variety of mental health resources provided by the Members of the Collective. The two main resources provided are the Bulletin and the Student Empowerment Summit.

The Bulletin is a regular newsletter that allows The Collective community to stay connected. This electronic publication will track members’ progress and announce new resources from The Collective partners. The Bulletin will also announce additional opportunities for students and educators to contribute to future conversations.

The Student Empowerment Summit is a 3-day asynchronous event that can be held from now to the end of April, designed to empower, educate, and activate students. This summit will provide students with the resources, leadership tools, and enthusiasm such as the GREAT Goals Quick Start Guide needed to plan a local event for Mental Health Awareness Month in May.

Other resources offered include student empowerment journals, mediation breathing exercises, a Believe in You video series, lead-by-example leadership cards, senses grounding techniques, and an inclusion toolbox.

Join The Collective Bulletin now by registering at

How BSN SPORTS is Getting Involved

Initiating conversations about mental health and wellness, BSN SPORTS is helping to create a safe space for athletes to talk about their challenges. With the support of Varsity Brands, we are excited to offer a webinar as part of our commitment to mental health awareness.

The webinar will take place on May 17 called “Finding Balance in a Chaotic World; Strategies for Mental Health and Performance.” This 45-minute interactive session will cover topics like stress management, shifting your mindset for better results, and overcoming obstacles. Attendees will learn practical strategies that they can use to stay mentally and physically balanced during stressful times. Join us this May as we come together to raise awareness about the importance of mental health by registering now at