October 27, 2016 (Dallas, TX.) BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, today announced it has completed the acquisition of Steadman’s Sports Center (“SSC”) based in Bossier City, Louisiana.  SSC, serving team customers since 1975, is the leading distributor of team apparel and equipment in the northwest region of Louisiana.

“We are thrilled to welcome Russell Taylor and his talented team to the BSN SPORTS family”, said Adam Blumenfeld, the company’s Chairman and CEO. “SSC brings more quality team sports professionals to our team in Louisiana. Their culture of great customer service is a perfect fit with our 750+ sales professionals nationwide. We look forward to a bright future together.”

Russell Taylor, President of SSC, said, “I am confident the value that BSN SPORTS will provide to our dedicated sales team will only enhance the purchasing experience for our loyal team customers.”

Mr. Blumenfeld concluded: “With the addition of SSC, we have added over 200 sales professionals in the last twelve months.  We have recently added valuable teammates across the USA, including Texas, Wisconsin, Kansas, California, Utah, New Mexico, Arizona, Washington, New York, Florida and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”

If you are interested in joining the fastest growing organization in sports, contact Tevis Martin at or Bob Dickman at

Media Contact:

Christi Tye



Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 1,200 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit


About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, ecommerce sites and direct sales channels.

Comments are closed.